MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline
Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project.
Select a scenario from the following list:
An organization is planning to introduce a new product/service in another country
An organization is considering introducing a new product/service
An organization is considering launching a new business unit
An organization is considering pursuing a new geographical market
An organization is considering adjusting the pricing of an existing product/service
An organization is considering enhancing an existing Product/service to meet expanding customer needs
An organization wants to evaluate its perceived customer service
Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following:
Write an introduction describing your selected organization and scenario.
Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario.
Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so).